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Automations — Database Reactivation

Your best leads already know you.

Database reactivation campaigns target your dormant contacts — past leads, past clients, inactive enquiries — the people who already know you — and systematically convert them into active revenue. The highest-return automation in the LeadLasso suite.

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REACTIVATION CAMPAIGN
847
Contacts in database
38
Responded in 60 days
Bookings from campaign22 jobs
Revenue generated$41,800
Campaign costIncluded in plan
Hypothetical example — results vary by industry & database
Highest
ROI of any automation
30–60 days
Typical payback period
0
Additional ad spend required
Revenue
From contacts you already own
What it handles

Built around your operation.

Every implementation is configured specifically for your business, your tools, and your workflow — not a template deployed and left to run.

✓Contacts dormant 60 days
✓Contacts dormant 90 days
✓Contacts dormant 180 days
✓Past clients with no return visit
✓Enquiries that never converted
✓Past quote recipients with no follow-up
How LeadLasso builds it
1

Strategy call

30 minutes to map your current process and identify exactly what needs to be connected.

2

Build and test

LeadLasso builds, connects, and tests everything. You review before anything goes live.

3

Live in 5–10 days

Everything running, monitored, and reported on. Ongoing maintenance included.

FAQ

Common questions.

Because the people in your database already know you — they've enquired, been quoted, or been a client. They require zero brand awareness spend. The only cost is the outreach, which is automated. Conversion rates are significantly higher than cold acquisition.
Any database works. Even 100 contacts with a 10% response rate is 10 new enquiries you didn't have to pay for. Larger databases simply produce more results from the same campaign.
No — the messages are personalised, reference prior contact, and include easy opt-out. All campaigns comply with Australian Spam Act requirements and GDPR principles. Only contacts who have previously interacted with your business are included.
Typically once per quarter per segment, with different messaging angles each time. Running too frequently reduces effectiveness; the recommended cadence keeps response rates high.
Responding contacts enter a live follow-up sequence and are flagged for priority human attention. Non-responding contacts after the campaign are tagged appropriately in your CRM for the next campaign cycle.
Related products

Works well alongside these.

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Follow-up Sequences

Ongoing lead nurture for new enquiries — complementary to reactivation for dormant ones.

Learn more →
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Relationship Management

Prevents clients from ever becoming dormant in the first place.

Learn more →
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Speed to Lead

When reactivated leads respond, Speed to Lead ensures they're followed up instantly.

Learn more →
Get started

Ready to implement Database Reactivation?

Request a 15-Min AI Discovery Call